It all started with a chocolate chip cookie craving. Our co-founder, AJ Patel, is a self-admitted, recovering sugarholic. A few years ago, he decided to cut back on his own sugar consumption and WHOA…it was hard.

He tried a ton of different low sugar and low carb alternatives that were out there and honestly, he thought they tasted awful. #sorrynotsorry

When he joined forces with our resident food wizard John Gibb, it was a match made in foodie heaven. John did the farm-to-table, James Beard Award-winning restaurant thing before it was cool.

Together, they developed our delicious, #1 selling Chocolate Chip Mini Cookies that practically broke the internet when they launched.

Now, they’ve assembled a team of foodies and food scientists to bring more awesome snacks to the masses.

We’re committed to changing the way America eats by removing sugar from our favorite foods: one craving at a time.